Paws + Whiskers is a pet photography company specializing in capturing the unique personalities of pets in the comfort of their own homes. They understand the special bond between pets and their families, and strive to create lasting memories through beautiful portraits of the pets as the families know them best: playing in a box, out on their walk, or being crazily playful in a cute bowtie. 

The Challenge:

Paws + Whiskers visits clients’ homes for photoshoots, requiring them to collect and manage sensitive data like home addresses, contact information, and payment details. 

Protecting this PII is paramount, not only for compliance with privacy regulations but also to maintain the trust their clients place in them when welcoming them into their homes. They needed a solution that was seamless to integrate with their existing workflow, primarily using Google Workspace, and easy for their small team to adopt without training. 

The Dropblock Solution:

The Dropblock Google Workspace extension automatically redacts PII in Google Docs when they are saved. This ensures that client information is never exposed. 

The Dropblock File Store also adds an extra layer of security, protecting data from ransomware attacks and ensuring no data loss with its immutable and decentralized storage. This was crucial for Paws + Whiskers as they needed to protect client data stored in Google Drive.

Other Dropblock Benefits & Results:

• Enhanced Data Security: Dropblock’s fully homomorphic encryption (FHE) ensures Paws + Whiskers’ client data is always encrypted – in transit, at rest, and even during processing. This eliminates the risk of data exposure and provides peace of mind.
• Streamlined Compliance: Dropblock’s AI-powered compliance intelligence automates the identification and redaction of PII, ensuring adherence to data privacy regulations. This saves Paws + Whiskers valuable time and resources.
• Improved Data Governance: Dropblock’s zero-trust access control model gives Paws + Whiskers granular control over who can access sensitive information, strengthening their data governance framework.
• Increased Data Resilience: Dropblock’s decentralized data storage protects against data loss due to single points of failure. This ensures client data is always safe and accessible.
• Simplified Data Discovery: Dropblock’s encrypted semantic search allows Paws + Whiskers to quickly find specific information when needed, without compromising security.

The Outcome: Protecting Client Privacy and Preserving Trust

“Dropblock has been invaluable in helping us protect our clients’ privacy. Knowing their personal information is secure gives our clients confidence in our services and allows us to focus on what we do best: capturing beautiful memories of their beloved pets.”

In conclusion, Dropblock provides Paws + Whiskers with a simple, yet powerful solution to protect sensitive client data. This allows them to focus on creating stunning pet photography while ensuring the privacy and trust of their valued clients.

View Paws + Whiskers Website